Comparing Two Poems about Prejudice Essay -- Wole Soyinka U.A. Fanthor

Comparing Two Poems about Prejudice The poems "Telephone Conversation", by Wole Soyinka and "You Will Be Hearing From Us Shortly", by U A Fanthorpe are both about prejudice. The former poem is to do with racial prejudice and the latter is to do with social prejudice. The two poems are different in many ways. The first poem is an application for accommodation and the second poem is a job interview. Soyinka's poem is a Dialogue within a monologue where as Fanthorpe's poem is just a monologue. Also the tones are different the former poem has a shocking tone to start with but a mocking tone towards the end, while the other poem is extremely rude. The characters in the former poem are a white landlady and a black man and the characters in the latter poem are an interviewer and a possible interviewee the genders are unknown which helps highlight the fact that this can happen to anyone. The language in both poems is easy to understand neither have many difficult words and only Soyinka's poem uses metaphors and similes. The poems use questions for emphasis as well as for ...

The Murders In The Rue Morgue Essay -- essays research papers fc

In Edgar Allan Poe’s â€Å"The Murders in the Rue Morgue†, a crucial statement is declared about how he views the inner workings of men, as well as how men interact with women in society. The narrative is based around the horrific murder of two defenseless women, which seems to have been committed by a mystery â€Å"beast†. Poe demonstrates the primitive violent forces that exist within people, particularly men, which have the ability to escape in shocking ways, often against a woman. Poe uses violence as a negative, inhumane act, in order to reinforce the innate brutal impulses that are just under the surface of all male beings.   Ã‚  Ã‚  Ã‚  Ã‚  Poe describes where the â€Å"Ourang-Outang† was originally taken from, with intent to embody the primitive undeveloped qualities in man. After being taken from an Indian Archipelago, Borneo, the Ourang-Outang is brought back to Paris, where he begins to obtain human characteristics simply by watching his master and learning through imitation. An example of this would be when the sailor comes back to his room and finds the Ourang-Outang â€Å"Razor in hand, and fully lathered, [it was] sitting before the looking-glass, attempting the operation of shaving, in which it had no doubt previously watched its master though the key-hole of the closet.†(Poe 120) When the beast becomes terrified, and escapes with the razor still in his hand, he is depicting the idea of a man’s inner â€Å"beast† getting loose when he fears a situation. During the scene when the Ourang-Outang â€Å"was flourishing the razor about her [Madame L’Espanayeâ₠¬â„¢s] face, imitating the motions of a barber†(121), the beast is thinking just like a human man. He is even using a human tool in order to commit these atrocious murders, which is indicative of Poe’s notion that all men are capable of performing horrible deeds at a time when their animalistic impulses take over.   Ã‚  Ã‚  Ã‚  Ã‚  There is a stark contrast presented between civilized behavior and the primitive behavior that these slaughters suggest. The murders are so horrid and revolting that it does not seem conceivable that a human would have the ability to do the things that were done. Some of the evidence collected from the murder site included, â€Å" two or three long and thin tresses of gray human hair that seemed to have been pulled out by the roots.† (99) Likewise, â€Å"the body [of the old lady], as... ...e power. In society, it is the cerebral beings that are looked at strangely by others, which is declared by Poe when he says, â€Å"had the routine of our life at this place been known to the world, we should have been regarded as madmen-although, perhaps, as madmen of a harmless nature.† (95) Here he is desperately trying to show the immense divergence in the inner workings of a man’s mind, which he does quite well with the Ourang-Outang representing man, as well as having Dupin, a genius, solving the crime committed. Dupin is the epitome of civilization, while in direct contrast is the beast, whom is completely barbaric and uncivilized. Throughout the tale, Poe is able to show how all men have animalistic impulses deep down, while demonstrating how these rages are often taken out on defenseless women. He then goes on to show the contrast between man as civilized and logical, against man as uncultured and thoughtless. Poe demonstrates how either type of man can exist, yet poses the question of whether it is possible for both characteristics to be exhibited simultaneously in a single man. Works Cited 1. Poe, Edgar Allan. Selected Tales. New York: Oxford University Press Inc., 1998.

Air Water Polution

Air and Water Pollution Derrick Harris University of Phoenix ENV/100 Sam H. Abbas PhD August 9, 2010 Table of Contents Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Black Carbon Pollution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Smog Pollution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Water Pollution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5-6 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Abstract Air and water pollution has become a great problem in society today. Pollution is not only effecting humans but it is effecting plants, trees and animals and the earth’s natural water supply. This document will give various examples of air pollution and water pollution and how it’s affecting the environment as a whole. Air and water Pollution Introduction The earth is constantly working hard to repair itself for man made pollution such as carbon monoxide, nitric oxide, sulfur oxides, volatile organic compounds and particulate matter. All of the above named pollutants are what is known as primary pollutions; the main reason that they are called primary pollutions is because they are directly released into the earth’s atmosphere and it has adverse affects on everything such as the uman anatomy, the reservoirs as well as animals and even the way major cities sky’s look. But the main things that will be discussed and analyzed are black carbon pollution and smog. The other matters that will be addressed is two types of water pollution such as, Oil spills and trash being dumped into oceans. Black Carbon Pollution According to  lbl. gov  (n. d. ),  Ã¢â ‚¬  Black carbon pollution is the release of tiny particles into the air from burning fuel for energy. Air pollution caused by such particulates has been a major problem since the beginning of the industrial revolution and the development of the internal combustion engine . Scientific publications dealing with the analysis of soot and smoke date back as early as 1896. Mankind has become so dependent on the burning of fossil fuels (petroleum products, coal, and natural gas) that the sum total of all combustion-related emissions now constitutes a serious and widespread problem, not only to human health, but also to the entire global environment. †Ã‚  (Why study black carbon pollution,  para. 1). This type of pollution is called primary pollution, because of the fact that the toxins from the fuel are released directly into the air. The adverse affects on humans from back carbon pollution can be asthma, and acute allergies. Black carbon pollution plays a major role in global warming â€Å"Scripps Institution of Oceanography at UC San Diego atmospheric scientist V. Ramanathan and University of Iowa chemical engineer Greg Carmichael, said that soot and other forms of black carbon could have as much as 60 percent of the current global warming effect of carbon dioxide, more than that of any greenhouse gas besides CO2. † (University of California – San Diego,  2008, para. 2). Smog pollution A smog (2010), according to Smog-Definition, A form of air pollution produced by the photochemical reaction of sunlight with hydrocarbons and nitrogen oxides that have been released into the atmosphere, especially by automotive emissions. Most smog in the world come from industrial plants such as power plants and emotions from cars. This type of pollutions is also called primary pollution as well. Smog effects the atmosphere in such a harsh way and causes things such as acid rain. Which destroys plants and some of the world water supplies and this is a very harmful. Smog also contributes to the overcast in some major cities such as New York, Los Angeles and all other major cities. This affects not only American cities but countries outside of the United States of America. Basically smog can be anywhere any major city is. Water Pollution Pollution is the world water way and water supplies is an ongoing problem because of a various reasons but some of the major reason are, oil drilling. Oil is one of the world natural resources and a great majority of it is found in oceans around the world. Now oil is a resources that is needed in society today but, it is also destroying ocean life and causing clean and fresh water to be continually contaminated. Another type of pollution in the water is the dumping of trash into the ocean; as far as the authors opinion trash dumping is one of the worse types of pollution because when different types of fish see the trash in the water the eat it. For example plastic bags are some of the most common things that, get dumped into the ocean and get mistaken for jellfish. Also, fish always get caught in old fish nets and find it hard to get out. These two types of water pollution’s are known as secondary pollution because they are not directly released in to the atmosphere but indirectly from a second source. Conclusion Pollution is and always will be a never ending problem and will continue to effect the world, unless the leaders of today’s society decides that the earth in which humans have to live on and get their resources from is important; pollution will always be a problem. References   lbl. gov. (n. d. ). Black carbon pollution. Retrieved from http://www. lbl. gov/Education/ELSI/pollution-main. html University of California – San Diego, . (2008, March  24). Black carbon pollution emerges as major player IngGlobal warming. Science daily. Retrieved from http://www. sciencedaily. com/releases/2008/03/080323210225. htm Smog. (2010). In Smog-Defenition. Retrieved from http://www. thefreedictionary. com/smog

Cost Plus History Essay

The first Cost Plus opened in 1958, when a San Francisco businessman parlayed his passion for travel into an import business by selling a shipload of hand-woven wicker from a local pier. The furniture sold out within a few days, but the idea lived on. Now Cost Plus World Market’s store at Fisherman’s Wharf in San Francisco is a favorite destination for tourists and locals alike. (Cost Plus World Market) With such a receptive audience eagerly awaiting his return, it only made sense to open a store. And in 1958 he opened the first store in San Francisco’s famed Fisherman’s Wharf and called it Cost Plus World Market. The store quickly became a destination for those who craved original and handmade items from around the world. Items were sold at cost, plus ten percent – hence the name Cost Plus World Market! (Cost Plus World Market) Since its opening more than four decades ago, the Company’s product categories have expanded to include: furniture, pillows, lamps, floor and window coverings, frames, baskets, garden, collectibles, tabletop and kitchen accessories, along with gourmet foods and wines. From a dining room table and chairs to the perfect Chardonnay to complement a meal, Cost Plus World Market is a complete value retailing resource which provides simple yet unique solutions for every entertaining and decorating need. (Cost Plus World Market) In 1996, the Company completed an initial public offering and trades on the NASDAQ national market under the symbol Cost Plus World Market. (Cost Plus World Market) As of January 30, 2010, the company operated in 268 stores under the name â€Å"World Market†, â€Å"Cost Plus World Market†, â€Å"Cost Plus Imports†, and â€Å"World Market Stores†. Cost Plus World Market) Cost Plus World Market buyers travel the world visiting remote villages, centuries-old factories and foreign bazaars searching for unique products to offer our customers. They get baskets from Bali, chocolates from Belgium, pottery from Portugal, and wine from around the world. These are just a few of the uncommon treasures that customers will discover on their adventure through our stores. Cost Plus World Market) Cost Plus World Market is a spirited, eclectic and wildly different retailer that turns shopping into an adventure by continually filling aisle after aisle with great finds at great prices from around the world. (Cost Plus World Market) Although I was not able to find Cost Plus World Market’s mission statement, I found what they call the Company Atmosphere. They want customers to expect an adventurous atmosphere when they enter into any of the store locations. They try to recreate a bazaar type atmosphere for those who want to look for items from different areas from around the globe. Cost Plus World Market changes their items they carry in the stores frequently, so products are always new and fresh. The stores offer a wide variety of goods that are imported from fifty countries around the globe. (Cost Plus World Market) Cost Plus World Market carries a variety of environmentally friendly items such as the plantation raised wood that many furniture products are made from as well as recycled glass goblets to name a few. Cost Plus World Market stores are located near major malls in thirty different cities. The target market is women from ages 25 to 55 years. World Market is a private label which most of the items have, with a few other labels. (www. hoovers. com) Cost Plus World Market Organizational Strengths Cost Plus World Market is considered 50 Countries Under One Roof. This is strength for the company for the people who do not ever get to leave and see other countries. They bring unique items from all over the globe that you cannot find in an ordinary retail or department store. Cost Plus World Market offers seasonal items that are unique and they sell them at reasonable prices. Many of the products that are sold at World Market are hand crafted by the local artisans in the different countries. (Cost Plus World Market)The company sells gourmet foods from different areas of the world not sold in your local stores. The wines that they sell include wine, micro brewed and imported beers, coffee, tea and bottled water. The wine assortment is moderately priced premium wines that are not readily available at a neighborhood wine or grocery store. The staffs are trained and can help with the different wines as to what the consumer is looking for with the budget they are working with. The company routinely shops a variety of retailers to ensure that its products are competitively priced. (Cost Plus World Market) Company strength for the company is that they are online, and since many people are connected to the internet they can reach many more consumers. Outside of the shopping the company has available on the website its Annual Report, Quarterly Reports, and Currents reports. The website gives information for the investors, merchandisers, etc. Cost Plus World Market offers different coupons for sales and percent off on the internet as ell. Since they shop the other competition retailers to make sure they have a competitive price you can feel comfortable that you will get the best price out there for unique items. Cost Plus World Market Organizational Weaknesses Cost Plus World Market has significant debt and may incur from this substantial debt added to it in the future. A good portion of the future cash flow for the companies operating activities will likely be dedicated to the payment of interest and the repayment of principal on the indebtedness. The company lenders have liens on the majority of the company’s assets. With this, the lender has a first priority including the company’s cash and inventory balances. (Cost Plus World Market) Cost Plus World Market can minimize this by making sure that they have the best prices of their competitors, advertise sales, new items, and the seasonal items they get in stock. Another weakness for Cost Plus World Market is that they incur major costs for the transportation of goods from foreign ports to the distribution centers and stores. They continually negotiate pricing for certain transportation contracts and with the rise in fuel costs vendors are expected to increase their rates, which in turn Cost Plus World Market will not be able to remain competitively priced to the consumers as they will have to compensate for the increase in transportation rates. (Cost Plus World Market) They can try to minimize this by negotiating a contract that holds a set transportation rate for a predetermined price to keep the costs competitive with the competition. Cost Plus World Market Organizational Opportunities Cost Plus World Market has an International, well established, sourcing network with long standing relationship with many of its vendors. They however do not hold long-term contracts with their suppliers as it is customary for this type of industry. The buyers often work with suppliers to produce unique products exclusive to Cost Plus World Market. The company believes that to keep the competitive prices, although there could be delays in changing suppliers, alternate sources of merchandise are available at comparable prices. Cost Plus World Market’s products are manufactured abroad in over 50 countries in Europe, North and South America, Asia, Africa, and Australia. (Cost Plus World Market) Another opportunity for the company is the use of technology with having the products available on the company website for those consumers which Cost Plus World Market is not in their local area. The company’s information systems allow all of the stores across to link to the headquarters in Oakland, California. They are able to keep track of all the stores, sales, inventory, what store the items are sold in, all of which is updated daily. This allows the store managements to keep track of their data and better other in-store administration capabilities. This will help to keep products stocked, decide which items sell better in which area so as to not waste money on items which do not sell in certain areas and sell better in others. This will also better the communication between stores and better control finances. (Cost Plus World Market) Cost Plus World Market Organizational Threats One of the main threats to Cost Plus World Market is the competition. The company competes against a diverse group of retailers from specialty stores to department stores. The competitions companies are such as Bed Bath & Beyond, Target, Crate & Barrel, Pottery Barn, Michaels Stores, Pier 1 Imports, Trader Joes, and William-Sonome. Cost Plus World Market competes with these types of companies for customers, prices, and assortment of products, brand name, recognition, store locations, and the qualifications of the management. Cost Plus World Market) Another threat for Cost Plus World Market is the occurrence or threat of international conflict or terrorist activities because the products that they sell are purchased in other countries and must be shipped to the United States. They need the items precise and on-time as much as possible to keep the stores stocked with the merchandise to sell. These threats or occurrences can cause critical downfall for the company, impact on the busines s, personnel and facilities, customers and suppliers and the general economic condition for Cost Plus World Market. Cost Plus World Market) Summary, Strategic Analysis and Suggestions Cost Plus World Market can maximize on their sourcing network with the vendors and suppliers overseas by when the fuel prices are high and scheduled to be on the rise. They could try for an extended contract with the vendors and suppliers to have a set rate for the shipping of the products to keep costs down to be competitive with competitors. This can keep them ahead of the competition and draw in new customers as well as keep the existing customers. Cost Plus World Market can continue to keep updating their information systems to keep all of the data accurate for finances, merchandise, suppliers, vendors, each stores information, and keep this all connected to the home office in Oakland, California. This is going to let them know where they stand and be able to better serve the consumers. To neutralize the threat of the competition, Cost Plus World Market can do all they can to keep the costs of the merchandise down below the competition, advertise their products, and keep the products fresh and new to keep drawing in current and new customers. They can continue to build relationships with the vendors and suppliers overseas to keep the products coming and unique for the consumers. To neutralize the threat of international conflicts or terrorist attacks, Cost Plus World Market can try all they can to keep a good bond with the overseas vendors and suppliers to keep business going and items to be shipped to the distribution centers. Many items are unique and exclusive to World Market regularly supplied by an international network of individual and regional artisans developed over the Company’s 50 years in the import business. The majority of the store’s furniture is constructed of environmentally friendly, farm raised wood while a number of items are made out of recycled glass and yet countless are constructed of environmentally friendly bamboo. The value, breadth and continual refreshment of products invite customers to come back throughout a lifetime of changing home furnishings and entertaining needs. (Wire) For consumers who want to shop in a store that is considered â€Å"50 countries under one roof† they will be more than pleased to step into any of the Cost Plus World Market Stores and find unique items to suit their personal tastes.

Define and Discuss ‘Retail Experience’ Essay

Define and discuss ‘retail experience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value? Define and discuss ‘retail experience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value? David Olu RETAIL MANAGEMENT Define and discuss ‘retail experience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value? When people go shopping they want to encounter an enjoyable experience which will satisfy their needs so in recent years retailers have tried to take the shopping experience to another level in order to encourage consumers to build a relationship with the brand. The purpose of this essay will be to outline what is meant by the term â€Å"retail experience†. The main focus will be on a particular case study involving Apple in order to explain how the retailer goes on to enhance value. Retail experience can be seen as a process in which a retailer packages an experience together with products. (Berman B & Evans J 2010) highlight that â€Å"A Retailers image depends heavily on its â€Å"atmosphere†. When looking at atmosphere it is the psychological feeling a customer gets when visiting the retailer.’’ It is noted that atmosphere can influence hedonic value this is an important aspect of the experience, because this is what plays a vital role in gaining a customer’s interest and it can help in leading the customer into the buying process. All of the major retailers will aim to provide a relaxing environment for their consumers because shopping is considered as fun and pleasurable (Jones, 1999). There are some key factors that contribute to this, first we look at music because it provides entertainment for shoppers Turley and Chebat (2002). Followed by lighting the appropriate use of it,  such as product spotlighting and dim ambient lighting, and thirdly the use of bright and vibrant colours. Swinyard (1993) reiterated this by pointing out that â€Å"Mood states are present in virtually every shopping encounter, and could have a significant effect on shopping behaviour†. And In Relation to this (Kemp and Kopp 2011) also put forward that Emotions shape our everyday existence, including our consumption and purchase behaviour. So this could mean that a consumer in a bad mood may tend to view shopping activities differently from one in a good mood. When a customer enters the store atmosphere they are not able to experience the music in seclusion or smell the scent without seeing the colours as well they do not walk on the floor-covering without feeling the ambient temperature. The typical customer experiences amounts of all these and other incentives as an on-going, collective experience. So it can be argued that most buying environments are purposefully designed to produce specific emotional effects in shoppers. Berman & Evans J (2010) argued that â€Å"The presentation merchandise and the displays that bring shoppers into the store are very important in creating a retail image. So other factors which have to be considered when looking at retail experience is the layout of the shop itself because if the shop is nicely laid out it will encourage customers to spend more time in the shop than originally planned. So retailers have to consider the layout of the products and how they can appeal to customers and also clearly labelled displays if they have any in order to make the customers indentify what is on sell clearly. So it is always essential for a business to ensure that the shop is properly organised. A store exterior provides a powerful impact on a business’s image this should be planned effectively a store exterior consists of the total physical exterior of the store itself, with a storefront most retailers can present a traditional, trendy, upscale environment, in relation to retail experience customers who happen to pass a shop they usually judge a store by its exterior so this can be used to draw in customers with things like display windows showing products will be able to catch a customer’s attention  straight away most retailers make use of mannequins in order to grab people’s attention. Customers always want to feel valued and welcomed when they visit a shop so when they enter the shop they expect a good customer service from the members of staff this is crucially essential for an organisation to manage. Because not only will shoppers appreciate the store due to the products offered, or atmospherics’ but they will have more of a strong interest due to the kindness of the salesperson (Lombart and Jeandrain, 2003). If the members of staff are always available and helpful it will create a customer satisfaction and this can be considered as a key determining factor with benefits of repeat shopping and buying behaviour if managed effectively so with this it means that customers will always have a good experience, when they encounter polite and helpful members of staff and this will also create a positive image for the business. Promotion is another tool in which retailers will aim to provide satisfaction to their customers so in order for them to do this they implement special offers as a strategy to achieve this, if an organisation regularly provides promotion as part of its experience it will find that they will attract more customers. So for example retailers like Tesco or Asda regularly offer promotion and they go head to head on offers in order to gain draw in more people. Not only will offering promotions attract repeat custom it will also allow the organisation to generate profit. All different kind of Retailers will try to use different ways in order to bring that retail experience that their consumers desire so retailers who connect with customers through experiences which are personally relevant , memorable, interactive and also emotional are more likely to increase sales and brand loyalty and this is why experience stores such as Apple have emerged, reason being that they want customers to bond with the brand, at first hand , a â€Å"try before you buy† approach . Apple is one of the biggest leading technology companies in the world apple provides customers with an attractive and relaxed environment where they can  handle. â€Å"Apple has been developing its experience stores since 2001 and by the end of 2008 the company had opened some 250 increasingly sophisticated stores† (Jones, & Comfort, 2010). Benghazi (2012) States that entertaining browsing experiences might help a browser to learn more about the offers and characteristics. Customers will be able to use knowledge in order to make a decision on whether they should purchase the product or not so in regards to this Apple provide their consumers with a live interaction of their products for example the Apple store in London’s regent street lets customers get involved in â€Å"Getting started workshops† this includes showing customers how to set up a new Mac, connecting to the internet and sending emails. This goes to show that Apple are trying to involve their customers with a firsthand experience of the brand and the products they offer, the experience goes beyond the store itself the company provides summer camps for children and youth workshops. Children aged 8-12 years get what is known as a â€Å"hands-on Mac experience, during a 3 hour workshop 8-13years olds can compose a song â€Å"in a garage band†, construct a photo album and create key note presentations. This illustrates on how Apple are trying to expand retail experience to their customers by going beyond the in store experience this will in return generate a positive outcome for Apple. Within regards to the designs of the stores, the interior represents three values, which are transparency, community and service. There is the open spacious interior containing the computers, IPods and IPhones which are neatly placed on tables this portrays transparency. Community is encouraged by the store through its theatre and its lounging areas and then the commitment into services is branded into customers minds as they are able to visit the genius bar, each store is looked at as a place where people can feel comfortable and are not intimidated by technology. Apple stores may be designed to sell but also at the same time they are designed to teach, customers who walk into an apple store just for a casual play of the products can find that the experience can quickly turn into some serious learning. When we look at a typical apple store it has three  spaces the first one is usually for play and for purchasing, and the other one is for learning a customer would typically come across these areas in that order. The shop is laid out in a simple manner enabling the customers to move around freely to admire the products within the store. Like any other store, apple stores consist of members of staff who wear a blue t-shirt with the apple logo in the middle making them easily recognisable to the public as the staff with a casual look. There always there to help customers with their knowledge on how to use the products. The members of staff always ensure to ask customers if they need help if the customer looks lost, this type of retail setting allows customers and members of staff to interact as the members of staff are always asked questions in regards to the products, and the questions that the customers ask the staff guide the learning and they reveal what has been learned and what else is there left to be learned. So in a sense Apple have able to take the relationship between the customers, staff members and the store to a different level of retailing and learning. The Apple store has built relevance into every section of the shop, the members of staff are aware that they have to start with the customer and with whatever knowledge the customer knows and then progress on from there. Despite the technology the apple store experience is more focused on forming a relationship with the products rather than just focusing on products. An Apples store experience generally provides a powerful image about the brand Apple is able to combine products together with service effectively in order to reward their customers with a unique experience in which customers are able to feel like learners who are able to develop valuable skills. The Apple store learning experience is greatly adapted and focused on the interests and the needs of the individual customer. Conclusion Retail experience is vital for all of the retailers to establish in order to looking at Apple they have successfully established an environment where customers would want to come back again and again so in conclusion Apple has shown that they value their customers by ensuring that their customers experience the products at first hand and by also taking that experience out  of the store by providing their customers with things like summer camps. It is vital that Apple continue to bring this experience to their customers because it will mean that they will generate repeat custom and also they will be able to attract new customers. Bibliography Books Berman, B. and Evans, J. (2010) Retail management a strategic approach. 11th Ed. New Jersey: Pearson education Inc, p.508, 509,510,512. Internet Sonera, T. (2006). Apple case study. Available: www.buyukdemirci.com/Apple/Apple_case_.pdf. Last accessed 18th November 2012. Journals Ballantine, P. et al. (2010) Atmospheric cues and their effect on the hedonic retail. International Journal of Retail & Distribution Management, 38 (8), p.1, 2. Burns, D. and Neisner, L. (2006) Customer satisfaction in a retail setting: The contribution of emotion. International Journal of Retail & Distribution Management, 34 (1), p.50, 51. Jones, P. et al. (2010) Retail experience stores: experiencing the brand at first. Marketing Intelligence & Planning, 28 (3), p.243. KEMP, E. and KOPP, S. (2011) Emotion in consumption. Journal of Consumer Behaviour, 10: p.1. Kronrod, A. et al. (2012) Hedonic Consumption and compliance with assertive messages. Journal of Consumer Research, Inc., 39 (1), p.52. Nsairi, Z. (2012) Managing browsing experience in retail stores through. International Journal of Retail & Distribution Management, Vol. 40 (9), p.678. Swinyard, W. (199300) The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions. Journal of consumer research, 20p.271. Washor, E. et al. (2009) At the Core of the Apple Store: Images of Next Generation Learning. The Phi Delta Kappan, 91 (2), p.61, 62, 63

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